Four Common Reasons Why SEO Strategies Fail

seo strategies, Search engine optimization

image: Search Engine Land

The observe of search engine optimization (SEO) is feared by some web marketers because it is seen to be an associate convoluted method and frequently yields little or no results. SEO firms also will intimidate you with this sort of thinking because they need your business. this might or might not be your expertise as an online merchant. but one factor is true, as much as search engine optimization methods work, there are as several failures. If you plan to achieve success in the SEO methods you would like to grasp why they fail.

Here are some reasons for SEO strategy failure:

Keyword stuffing

If you’ve been on the net for any length of your time and dealing on your SEO strategies, you'd have to stumble upon the statement that content is king. however it’s not simply that content is king, quality content is king. therefore if you’re overusing keywords in poor quality content that’s a surefire way to get your web site prohibited by the search engines, to not mention it’s a decent thanks to putting off your customers. they're trying to find helpful data, not junk and if you'll be able to offer that then, you have got half the SEO battle won. presently in keeping with SEO rules, your keyword density shouldn’t exceed 3-4% of your total content. Some folks like better to play it safe and not go past three-d.

SEO can’t revive a dying business

You shouldn’t waste your time on SEO methods if your business is dying. If it can’t pay its debts, is unable to perform its day to day functions and is facing bankruptcy or different problems, then all SEO efforts used at this stage are going to be futile. Your efforts will be better spent targeting different things, perhaps doing marketing research to begin a brand new business.

Reputation management problems

Word of mouth remains a strong advertising tool nowadays because it was means earlier. It’s no totally different on the net either perhaps it’s even more, therefore With all the social sites and forums around, customers have instant access to voice their discontent. in person, I don’t purchase a product without doing intensive analysis on the vendor. If customers are discontented with your company others are going to hear regarding it. Complaints and negative reviews will hurt your business. If your business has additional links for negative reviews and reports that for its SEO links, the search engines pays additional attention to those links. Then even with best SEO strategy, your business may still decrease in rankings and probably come off the page within the search engines.

 Failure to incorporate SEO methods in web site changes

Let’s say you initiated AN SEO campaign, to create links as an example. throughout the method, you create changes to the site to accommodate the campaign, however you didn't use the SEO methods within the new changes. unhealthy move! Your web site may have a major decrease in page ranking that may lead to a reduction in web site traffic. therefore what’s the lesson from this point? always bear in mind to incorporate search engine optimization methods when updating your websites.

It’s not perpetually straightforward to pinpoint why SEO methods fail. each merchant needs their SEO efforts to achieve success. one in each of the ways in which to confirm success is to avoid creating constant mistakes of others by learning from theirs. therefore if you’re progressing to understand what works it’s imperative that you simply have AN understanding of why SEO fails.